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Dirt believe in a new kind of clean and we want you to come along for the ride. Frankie and the team are on a mission to make products that do less harm and are a better choice for everyone. Dirt is THE laundry detergent you need, made from pure and powerful ingredients with a closed loop refillable recycling initiative. Investing in Dirt is cheaper than the cheapest supermarket brand AND is totally natural, you only need one pump bottle in your lifetime, grab a refill pack from us and once it's finished send it back to us and we'll send it back to Dirt to be reused and refilled.

If you aren't washing your clothes with dirt then you're doing it wrong!