BRAND SPOTLIGHT - RNTR.
What if I told you that wearing a new outfit for every occasion wasn’t going to cost the earth or break the bank? Sounds contradictory coming from someone who is constantly trying to convince you to stop buying new clothes and who keeps reminding you that the most sustainable fashion item is your birthday suit. Enter the RNTR. Sphere.
Who or What is RNTR.? It’s a fashion tech company making waves for both brands, customers and our beloved planet. At one end of the scale, they are bringing the rental market back into the hands of the brands themselves creating a ‘rental’ link direct from the brands website with logistics, cleaning and delightful customer service being handled by the RNTR team. Over at the other end you’ve got the RNTR. website where you can rent the items directly from RNTR.’s wardrobe, here you can also try before you rent for a small fee which takes the guessing out of the entire process. What’s in it for you? Saving up to 90% off the retail price of an item that you may only wear once not to mention stepping out in a designer outfit all while keeping your wardrobe clutter free and saving the planet.
My favourite part of course is the impact rentals have on fast fashion and the planet. Let me break it down for you, the more that people rent their clothes, whether it’s for an event or a months’ worth of work outfits, the less clothes need to be made AKA, we will see a decrease in the demand for new clothing production. That’s a big win for the planet because we all know we’re currently drowning in excess textiles. An item can be worn 10 - 50 times, maybe even more depending on the fabric and how well it’s looked after during each customer wear. It can then be passed onto RNTR’s resale platform, which is your go to for ex-rentals, that means beautiful designer pieces, pre-loved and for half the price. If an item has been smothered with customer love and is not fit for resale it is sent to RNTR.’s recycling partner, Blocktexx who breakdown old textiles and make them into new fabrics. If you happen to purchase a resale item and decide later down the track it’s at the end of it’s life, you’ve got the trusty BLAEK Store textile recycling program waiting on the side-lines for you. This is circularity; a product is made, loved to bits, reused over and over again, then recycled and repurposed into something else. What a dream process.
So why is rental such a pivotal piece in protecting our planet? Well, it’s actually turning fashion into a reusable product, strange really because fashion IS reusable but when the average Australian only wears 40% of their clothes you realise how disposable fashion has become. Australians dump 15 tonnes of clothing and fabric waste every ten minutes. I googled what 15 tonnes was the equivalent of, here’s a few comparisons for you; 2-3 Tyrannosaurus Rex, 50 Grizzly Bears, 2-3 Elephants, the weight of 3,000 cats or 3,000 gallons of paint. Can you imagine it now, every 10 minutes we just chuck 3 grown elephants onto landfill? Ok, but what about the percentage of people that drop off their unwanted clothes to charity? Unfortunately, only 15% of these items are resold within Australia. Fun Fact (it’s not that fun) a lot of the excess pieces that charity shops get stuck with get sold to developing countries to be ‘dealt’ with and end up in landfill across the pond. There is a truly dirty side to the fashion industry but it doesn’t have to be this way and we have the power, as consumers, to change the narrative.
I was first introduced to RNTR. in 2020 and instantly became their biggest fan girl. I’d previously never rented before in my life; my first rental piece was a handbag. I rented it for a month, and it was an absolute dream. I used it as my every-single-day handbag. I was an instant RNTR. convert. Since then, I have rented an outfit for every event I’ve attended, I’ve also rented an entire capsule collection that included a skirt, pants, jacket and two tops. It meant I had multiple outfit options for a few weeks which I could also mix and match with my existing wardrobe. Everyone knows that addictive feeling you get when you’re wearing a new outfit, you’re looking good, feeling good and you can’t wait to step out into the world wearing something you’ve never worn before. Imagine feeling that AS WELL as knowing you are doing good for the planet by ‘re-wearing’ an outfit someone else has worn before and knowing that it’ll be passed on again and again to be forever loved as much as is humanly possible. That’s the feeling you get each time you choose RNTR. You can do good and feel good all at the same time.
In 2020 I also met Shanya, the founder of RNTR, she quickly became my founder sister from another mister. Her passion for styling, rental and the planet is contagious and I love nothing more than supporting good people doing good things. In November 2022 we partnered with RNTR. and now offer an exclusive range of rental pieces at BLAEK Store. Locals can swing by and rent on the spot or if you’re anywhere else in Australia you can jump on our website and take advantage of the pieces we have in store.
So next time you have an event coming up or you feel like freshening up your wardrobe think about whether you really need a new piece of clothing and try renting instead of buying new, together we can break the cycle.
*If you’re keen to learn more about how you can reduce our environmental impact check out my blog post on ditching fast fashion.